Mission-Driven Marketing
As part of The Trevor Project's digital marketing efforts, I developed creative across social media, display advertising, retargeting, and prospecting campaigns designed to drive awareness, engagement, and donations. My work supported a variety of initiatives, including donation matching campaigns, Pride Month activations, the Hensley Grant campaign, and evergreen fundraising efforts. Each campaign required a thoughtful balance of emotional storytelling, audience-specific messaging, and performance-focused design, resulting in a flexible creative system that helped amplify the organization's mission across digital channels.
Pride Campaign
For The Trevor Project's Pride campaign, I developed digital creative designed to celebrate LGBTQ+ communities while driving awareness and support for the organization's mission. Working across social media, display advertising, and paid media placements, I translated campaign messaging into visually engaging assets that balanced celebration with purpose. The challenge was to create creative that felt authentic and impactful during a highly visible cultural moment while maintaining clear fundraising and awareness objectives. The resulting campaign helped amplify The Trevor Project's presence during Pride Month and encouraged audiences to take action in support of LGBTQ+ youth.
Partnership-Powered Giving
Throughout the year, The Trevor Project partners with leading brands to amplify the impact of individual donations through matching gift campaigns. For these initiatives, I developed digital creative across social media, display advertising, prospecting, and retargeting channels designed to drive awareness and encourage contributions. Each campaign required balancing partner brand visibility with The Trevor Project's mission, creating compelling creative that communicated the urgency and increased impact of every donation. The result was a series of flexible campaign assets that helped maximize engagement and support during critical fundraising moments.
Beyond the Campaign
Beyond major fundraising and awareness initiatives, I developed a wide range of evergreen and bespoke digital assets that supported The Trevor Project's year-round marketing efforts. These projects spanned social media, display advertising, prospecting, and retargeting campaigns, each tailored to specific audiences, objectives, and moments throughout the year. From timely awareness campaigns to always-on fundraising creative, the work required balancing consistency with flexibility, ensuring every asset felt uniquely relevant while remaining true to The Trevor Project's mission and brand identity.