To help introduce landowners to the LandYield platform, I created an animated explainer video focused on the value and capabilities of the portal rather than a step-by-step product tutorial. From concept to final delivery, I developed storyboards and style frames, established the visual direction, animated the piece, and art directed the voiceover performance to ensure the final product felt approachable, informative, and aligned with the brand. The result was a high-level introduction designed to build confidence and encourage users to explore the platform for themselves.
Every animation began with a story. Before defining the visual style, I developed storyboards to map out the narrative, messaging, and overall flow of the piece. This process allowed us to refine ideas, establish pacing, and ensure complex concepts could be communicated clearly before moving into design and animation. By aligning on the story first, we created a strong foundation for every creative decision that followed.
Before moving into production, I developed a series of style frames to establish the visual direction and align with the client's expectations. These explorations allowed us to test different approaches to typography, color, imagery, and motion while refining the evolving LandYield brand. By collaborating early in the creative process, we were able to build confidence in the direction and create a strong foundation for future campaigns and content.